18. November 2021
“The future is now”
Augmented Reality in the shoe industry: does anyone still doubt that this is how you sell more?...
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Author:Lisa Werner
5. October 2021
In
Company
What can we expect after digitization? – a look ahead
Short keynote in which our CMO, Dr. Clemens, dares to make a prognosis for the digital future....
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27. July 2021
Wera: more than 1,000 tools in augmented reality
Wera relies on innovation. Not only in the quality - also in terms of commercialization. Result: over 1,000 tools have been digitized with our technologies....
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9. July 2021
AR know-how: what actually is occlusion?
Our customers frequently ask what to expect from augmented reality in the near future. Occlusion is one of the answers to that....
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23. June 2021
In
Company
WirtschaftsWoche pays tribute to Norbert Zimmermann
In the “Heroes of German Mittelstand” series, WirtschaftsWoche magazine presents entrepreneurs who have achieved outstanding results. Our CEO receives this honor in the current issue....
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26. May 2021
AR glasses for everyone: The Race is on
Everyday AR glasses for each of us have long been expected. Snap, the company behind SnapChat, is now launching the very first such product. ...
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10. May 2021
Augmented Reality and Shoes: a Brave New World of Shopping
The boundaries between online and offline shopping are becoming more and more blurred due to Augmented Reality. ...
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12. April 2021
USE CASE: Wera Werkzeuge in AR on conrad.de
Excellent product presentation is also important in the trade for technical operating requirements. WERA sets the bar with AR on Conrad Electronic. ...
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