Impressions of the Euroshop fair in Dusseldorf
The Euroshop fair has been over for a few days now. Here a few late impressions.
When we participate at an event as an exhibitor, almost all companies and journalists coming to us are interested in how to use the digital twin of a product in online retail to increase sales. Not so at the Euroshop trade fair in Dusseldorf. We faced a particularly high level of interest for the benefits for local retail and concerning the question of how to bridge the gap between local shops and online retail. In upcoming posts we will provide you with more detailed information on these topics. Please stay tuned!
Here a few impressions of our presence at the trade fair.
Some key dates of this impressive event: Around 2,300 exhibitors from 57 nations met 94,000 visitors in 16 exhibition halls bordering the river Rhine. Due to the COVID 19 situation, however, that was around 19,000 fewer visitors than at the previous event in 2017 (the Euroshop takes place every three years).
As almost everywhere, we were also able to contribute to the conference program: »Augmented Reality is changing the world of retail. Now!« [Info]
