At DMEXCO22 in Cologne, our CMO, Dr. Clemens, was invited to give a talk on the importance of Augmented Reality in online retail at the event’s TechStage. An outlook on the expected future development of this topic and a “how-to” for success should not be missing.

What was particularly requested, however, was that use cases with Scanblue customers be used to report on what can be achieved. And not the usual talk – but hard, proven facts; and these in a critical review.

The lecture therefore contains some interesting results from studies conducted by our customers, which are presented to the public here for the very first time.

Today we present the recording of this lecture and hope you enjoy it.