What expectations did we have of the trade fairs this autumn? We had expected that everything would still be low-key and of lower quality after the pandemic. And that trade visitors in particular would be reluctant to go into large crowds again.
And, yes, the DMEXCO 22 was smaller than the pre-pandemic versions.
But the audience, the mood and the desire of everyone involved to get things moving again were just unbelievable and breathtaking. DMEXCO seemed to be much more focused on the business audience, which naturally has a very positive effect on us as exhibitors. In any case, it lived up to its reputation as the most important digital marketing trade fair in Europe. Keep it up!
Our evaluations are still ongoing. But what we already know: DMEXCO 22 went really very well for us.
Here are some first impressions.
Highlights DMEXCO 2022