26. February – 02. March
Hall 12 | Booth C36
At the previous Euroshop in 2020, we had a large booth on site to handle your tremendous interest.
This time, our booth breaks all records: spanning approximately 900 square meters, we are partnering with countless customers to present you with the latest AR and VR solutions for marketing your products.
Today, we want to take you on a journey through our booth and give you a sneak peek of what to expect when you visit us.
AR in Online Shops
As you most likely already know, AR in online shops is the driving force behind our customers’ demand for our technologies. The reason is simple: using AR product models in online shops increases conversion rates by 10% to 20%. If you’re interested in learning more, click here
That’s why this topic takes up the largest area of our booth. About 20 customers and partners from various industries will present their products in AR – simply try it out on-site with your own mobile phone – without the need for an app. By the way, most of these AR models are brand new, so there is plenty for you to discover.
Even if this may not be a topic for many of you yet, we want to draw your attention to it. It’s only a matter of time before VR shopping becomes more and more prevalent in our daily lives.
That’s why you’ll find several VR experiences at our booth that will take you through the future of shopping and other VR adventures.
Just like with AR in online shops, you can experience for yourself how stunning and detailed the digitally scanned products are with our patented technologies. Let yourself be amazed.
Deutsche Telekom – our new partner
We’re thrilled about our brand-new partnership with Deutsche Telekom. This partnership is based on the fact that our high-tech 3D scanning systems are sure to be of interest to countless Telekom customers.
In return, our customers – if they wish – can bundle in all of Telekom’s network services.
It’s an incredible added value for all parties involved.
To help you benefit from this partnership seamlessly, we’ve set up an area at our booth where Telekom employees can discuss the endless possibilities with you.
Genesis – Mannequins & Digital Twins
For some time now, Genesis has been a Scanblue Group company. Since then, we have often been asked how a provider of display mannequins and a high-tech manufacturer of 3D scanning systems and technology leader in AR and VR fit together.
The answer is simple: the future of visual merchandising is, of course, also digital.
Specifically, this will happen in two ways: first, mannequins will invariably have a digital twin that will perform the same function in virtual worlds as physical mannequins in brick-and-mortar stores today. But virtual figures can do much more. It’s only a matter of time before they come to life, taking on our facial features and body shape, and showcasing clothing as if we were wearing it. The incredible added value is that we will see ourselves as others see us.
The other application area can already be seen at our trade show booth: physical mannequins are augmented by virtual elements in Augmented Reality. A new, exciting world is created that actually takes place in reality. Visit us and be inspired.
That’s all for now.
We look forward to seeing you!
You will find us
Hall 12 | C36
Further information for your arrival you will find here: