News

16. January 2020
In Events

Conference Panel »Enhancing Sales with AR, VR and Video«

A small review of the panel »Enhancing Sales with AR, VR and Video« #CES #LasVegas #Conference #HighTechRetail

 

We were happy to accept the invitation to contribute to this panel of the CES conference.

 

It is exciting to see how companies like SPATIALAND / WALMART and HEWLETT PACKARD carry the topic of Virtual Reality in the sense of V-Commerce with great energy to the consumer. And this is quite literally meant here: the fact that end customers still have comparatively few VR glasses is taken into account by a local installation in shopping centers. VR creates an intimate bond between the customer and the characters of the DREAMWORKS film “How to Train Your Dragon: The Hidden World” in the immediate vicinity of the shop. The merchandising offer for the film then follows directly after the VR experience. For those interested, here are further details: DETAILS

 

The AR activities of 8TH WALL from Silicon Valley are no less exciting but very different. The aim here is to offer every developer an optimal development environment for complex applications in browser-based AR. The retail examples shown were really amazing. DETAILS

 

What we learned from the feedback from everyone we met in the context of this panel and at our booth: Almost all of these applications require a digital twin for every single product on the market. And apparently we are currently the trendiest supplier of systems for high-quality and scalable 3D digitization of products worldwide. We are very happy about the immense interest and the incredibly positive feedback!

 

Thanks again to Robin Raskin for the invitation! We’d love to be back next year.

 

p.s .: Unfortunately there is no stream of this panel yet.

Image source: hightechretailing.com

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