USE CASE: Wera Werkzeuge in AR on conrad.de
Excellent product presentation is also important in the trade for technical operating requirements. WERA sets the bar with AR on Conrad Electronic.
Conrad Electronics: Largest technology marketplace in Europe
With over 6 million product offers, Conrad Electronic is probably the largest technology marketplace in Europe and sees itself as a comprehensive sourcing platform for all technical operating requirements.
WERA: Product information with AR
Many of our customers use this platform as sales channel. Today we would like to introduce you to the integration that WERA Werkzeuge has currently selected for presenting products in Augmented Reality: WERA Werkzeuge provides a standardized container in its own corporate design in which the customer can find extensive product information. For WERA, this obviously also includes the product in Augmented Reality and in 3D. You can find this container under “Herstellerinformation”:
Conrad integrates Augmented Reality
Like almost all online retail platforms, shop systems and CMS systems, Conrad Electronic is also currently in the process of integrating the Augmented Reality feature generally into the platform for every retailer.
Scanblue scanning systems generate universally usable digital objects
It goes without saying that you can use the digital twins that were created with our scan systems for all these systems with one click.
Try for yourself what augmented reality will look like at Conrad in the future:
Shouldn’t your customers be able to explore your products like this?
Please see for prices of our scanning service on your behalf or for a 3D scanning system onsite:
Capable Devices
You don’t need an app anymore to view AR models. By now the technology has been deeply integrated into the mobile operating systems iOS and Android as both Google and Apple see the enormous potential.
As the result almost two billion smartphones have this capability at present (March 2020). And on your side you don’t have to do more than add a normal link to your online shop or website; no initial investment, no software development.
iOS/Apple
AR requires an iOS or iPadOS device with iOS 11 (or later) and an A9 processor or later; in detail:
– iPhone 6S or later
– iPad Pro (all models)
– iPad (5th generation) or later
– iPad mini (5th generation) or later
– iPad Air (3rd generation) or later
– iPod touch (7th generation) or later
Android/Google
AR usually requires Android 7.0 or later. The capable devices can be found at google.com. This list is continuously updated by Google: