Review: dmexco 2016

On September 14 and 15, we exhibited at the dmexco fair for digital industry and marketing in Cologne, Germany. Let’s sum up these two days of good talks and fantastic impressions.

Our solutions for 3D, Augmented Reality and Virtual Reality are about to permanently change the consumers shopping experience and purchasing behavior. From displaying 3D products in current e-commerce shop systems like Amazon, Alibaba, Ebay or countless others, the development will carry on with optimized presentations of products in Augmented Reality and finally open into full-scale Virtual Reality shops.

Against this background, exhibiting at dmexco, according to Wikipedia “Europe’s largest fair for digital industry“, was a no-brainer. 50.700 visitors, 1.013 exhibitors and 570 lecturers on 15 stages caused a vibrant, comprehensive and future-oriented event.

Amongst other things, we presented solutions for HTC Vive, Microsoft HoloLens, Augmented Reality apps and a Virtual Reality shop system. The visitors could try out and play with these devices at our booth and get a real-live impression of these new, eye-opening possibilities.

Our presentations caught the visitors’ attention by storm and caused frenetic enthusiasm. We had a more-than-full schedule, plenty to accomplish and a really great time answering the countless requests regarding the possibilities of our solutions for the future of digital marketing and shopping. Those were two fantastic days which showed the enormous potential of our applications, and at the same time the numerous questions around Virtual and Augmented Reality that many people still have. We were happy to see the silky sheen of enlightenment in their eyes.

During the fair we already decided to come back: You will meet us again at dmexco 2017, on September 13 and 14 in Cologne.