PRESS: Major trend in online shopping: Augmented Reality
These are the seven major e-commerce trends in 2020:
Consumers take pictures of a product, upload the image and are shown optically similar products.
The customer receives an individual offer and targeted purchase incentives based on his click behavior. The technical background is a mix of CMS / e-commerce systems and marketing analytics.
Online customers will expect to be able to explore products in their home environment through Augmented Reality before buying them in an online store.
Cloud based Microservices
Small, light cloud-based shops match the influencer-driven purchasing behavior of generation Z.
Online shop systems in a constant change
And again in 2020: Mobile first for online shopping! In addition, new ways for customer engagement and analytics are moving online stores forward.
A mix of known and new financing tools ensures the necessary financial security in a frequently seasonal e-commerce environment.
Most important payment developments in 2020: A new security level through biometrics. Omnichannel is finally becoming a reality. Using smartphones’ built-in NFC sensors, the contactless credit card becomes a ticket for local transport, events and many other applications.