Highlight #3 @dmexco


Many of you will find this scenario familiar: try a new garment and stand undecided in the dressing room. Briefly sent a photo by WhatsApp home and the thumb raises or lowers. Digital everyday life.


Apparently, shopping together requires a revolution: in the future, Virtual Reality together with our friends will lead us to a next-generation online store where we feel much more real than with all online experiences today. Products can be grasped and examined in detail – as we have always known and loved before the internet came up. And even the most complex product functions can be understood interactively through the capability to animate the virtual objects.


Highlight: During this shopping experience, the adviser of the shop provider – also virtually – comes up. This leads to expert advice that is in no way inferior to today‘s advice in real retailing on site. And that, although all those involved in this shopping tour are actually in different places.


In this scenario, we as Scanblue ensure that the products within the VR store have a highly realistic appearance, unsurpassed worldwide: photorealistic and pin-sharp, with microstructures on surfaces and combined with the ability to animate complex functionalities. And that with smallest file sizes. This latter fact seems marginal at first. But considering that such three-dimensio- nal data usually include gigabytes, it makes a difference that we‘re talking about just a few megabytes here.


In addition to our world-class 3D scans, we provide a toolbox that lets you build and publish such next-generation VR stores in just a few easy steps.


At dmexco 2018 we will present such next generation VR online stores and demonstrate how they can be set-up and published in just a few easy steps. In addition, there will be numerous product examples of our customers in virtual reality and augmented reality to be explored.


Get Inspired!






We look forward to your visit at one of our booths:
Hall 7 | E030
Hall 9 | World of Experience


Further information about dmexco 2018:





You can find us here:
Hall 7 | E030
Hall 9 | World of Experience