Best Cases

ABOUT FREITAG lab.ag

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. (According to: FREITAG lab.ag, Wikipedia)

THE PROJECT

For presenting their products on the internet, FREITAG lab.ag sought another innovative way in displaying all bags in an automated, high performant style in their online-store. For that result, we implied highly-individualized automated processes that produce free rotating, high resolution product images. These are being converted automatically into the company’s ERP system. Our solution enables Freitag to scan up to 460.000 products per year.

Best Cases